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Visual Merchandising

Handheld spectrometer application for Visual Merchandising
Handheld spectrometer application for Visual Merchandising

Today, all kinds of shopping malls decorated and designed to be a comfortable and pleasant place. Therefore, we can see many people spend more time in the shopping malls or department stores especially in holidays. Do you like to go shopping in the shopping mall during holidays? By the way, what kinds of the interior design concepts used in the shopping mall to attract and keep the consumers coming back?

Store promotions provided by time to time can easily draw customer attentions as usual. However, store environment and ambience for shopping are actually one of the key points to get the money from consumer's pocket. Have you ever noticed that there is a similar layout in the most of the malls, which is the high-grade products are located in lower floors. For example, well-known international brands or cosmetics are normally located on the 1st floor, the purpose is to make shopping more time-efficient since those who have high consuming ability don't have much time for shopping among each floor. In that way, good lighting and right ambience are must for mall design, what else do those high consuming ability customers care about when they are shopping in the mall?

Lighting for Shopping Mall

First, please look at photos below. Which side of the oranges you prefer to take home? As you can see, they are actually the same oranges. However, we cannot deny that the lighting affects our decision.

Low and high CRI

Back to the shopping mall design, let's talk about the cosmetics counter design which is located on the lower floor for the high consuming ability customers. Mr. Raphael, counter designer of well-known cosmetic brand "MAKE UP FOR EVER", is also the user of UPRtek MK350D Compact Spectrometer, told us that the cosmetic colors are close to the skin tone is always the most important thing for their customers.

Low and high CRI for makeup light

Thus, he will test the CRI, R9 and CCT for reference after he installed the lights on the counter. He targets to reach the goal to make all customers looks natural and energetic after putting on the cosmetics on their faces. If you are the cosmetic users, what do you care the most about the mall design? You are welcome to share your experience with us!

Low and high CRI for makeup
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Award winning, conforms to ISO14001, JIS, DIN and meets IECQ standards, along with handheld spectrometer and smart controller, UPRtek has also developed products that are applicable to various industries such as spectrometer software, wireless card, LED meter, LED light tester and wireless card.

UPRtek has been offering customers high quality spectrometer | LED light tester that are infused with a formula of practicality, mobility, green technology and intelligence. Both with advanced technology and 8 years of experience, UPRtek ensures each customer's demands are met.


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