The Spectrometer in Visual Merchandising

Handheld spectrometer application for Visual Merchandising

Have you noticed that when you pass through the window of the department store, your eyes will always look at the model’s body involuntarily(LUX Image Distribution); when you pass through the supermarket fruit display area, you will always stop and reach out to the colorful and bright fruits(CRI); even when you go through the same kind of store, you will always step into a spacious and bright store instead of the narrow dim one(LUX)? All this is the result of the elaborate design of the lighting designer. But because the type and quality of the lamps will directly affect the lighting display effect, how should the lighting designer control all the light source changes from design, lamp selection, layout and even case feedback? UPRtek’s handheld spectrometer is definitely a good partner for your mission!

Good Lighting and Right Ambience are Must for Mall Design

Have you ever noticed that there is a similar layout in the most of the malls, which is the high-grade products are located in lower floors. For example, well-known international brands or cosmetics are normally located on the 1st floor, the purpose is to make shopping more time-efficient since those who have high consuming ability don’t have much time for shopping among each floor. In that way, good lighting and right ambience are must for mall design, what else do those high consuming ability customers care about when they are shopping in the mall?
Please look at photos below. Which side of the oranges you prefer to take home? As you can see, they are actually the same oranges. However, we cannot deny that the lighting affects our decision.

MK350D used for Cosmetic Lighting

Back to the shopping mall design, let’s talk about the cosmetics counter design which is located on the lower floor for the high consuming ability customers. Mr. Raphael, counter designer of well-known cosmetic brand “MAKE UP FOR EVER”, is also the user of UPRtek MK350D Compact Spectrometer, told us that the cosmetic colors are close to the skin tone is always the most important thing for their customers.

Setup a Light for Better Look

Thus, he will test the CRI, R9 and CCT for reference after he installed the lights on the counter. He targets to reach the goal to make all customers looks natural and energetic after putting on the cosmetics on their faces. If you are the cosmetic users, what do you care the most about the mall design? You are welcome to share your experience with us!

TM-30-15 Method for Evaluating Light Source Color Rendition

Besides CRI, R9 and CCT light color evaluation index, the North American Institute of Illumination (IES) also introduced the TM-30-15 Method for Evaluating Light Source Color Rendition at 2015, it proposed Color Fidelity Index (Rf), Color Gamut Score(Rg) and Color Vector Graphic in the light source measurement technology. These measurement values help light source designers to have a more complete understanding of light color quality in architectural design, UPRtek also add TM- 30-15 Method for Evaluating Light Source Color Rendition on related products, hope all users may have higher accuracy in measurement.

Updated: 2018/08/01